PwC’s 2025 Net Zero Future50 report couldn’t come at a more urgent time.

Climate tech is under immense pressure — not because it’s failing, but because it’s inconvenient. Inconvenient to short-term political cycles. Inconvenient to populists. Inconvenient to the kind of status quo that sees net zero as a “nice to have”.

This report is a reminder that real progress is happening — but it’s fragile. The Future50 list showcases climate tech startups fighting on multiple fronts: policy headwinds, investor scepticism, geopolitical volatility, and growing public distrust.

Why does this matter to us at Cutbill Jacoby?

Because reputation is now the battleground.

We work with founders and leadership teams in sectors like decarbonised construction, sustainable fuels, and industrial hemp — the very companies listed here — helping them:
- Frame what they do in ways policymakers understand
- Build credibility with stakeholders who are nervous
- Turn science and strategy into narrative and influence

When the politics get loud, climate tech needs clear voices. This report is worth your time — and worth sharing.

🔗 https://pwc.to/41X53Yk

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